We coloured a whole newspaper in pink. Headlines, news, editorial; we did not leave even a single section (area, spot) not dyed in pink.It was the first printed text of an entire newspaper in pink.In order to complete the action, we used an integrated format to advertise the film on the front page. As a resource, we use a painted pink headline on it. This way we ensured that anyone who read or saw the newspaper could understand the reason why their usual newspapers were in pink colour. Besides, the fact that the distribution gets a national level of exposure which helped us to reach the maximum number of people who were the ones we capitalized the action with through the box office.

Action’s Result: 959.283 copies distributed and more than 5 million impacts all around the national territory.The campaign's influence in the business development led to the film having some of its highest box office takings in Spain.Sales results: nationally, the film was the number two with 1.547.000 billings. The film was second only to the countries premiere movie Slumdog Millionaire.The international premiere of the film in Spain is second in terms of ticket sales, narrowly behind the UK and beyond much larger countries like France, Germany, Russia and Mexico.