Cannes Lions
DDB AMSTERDAM, Amsterdam / SANOMA MEDIA / 2012
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Description
One in eight women in the Netherlands will develop breast cancer. But that needn't meanthe end. Pink Ribbon does whatever it can to reduce that number.And by buying Pink Ribbon Magazine, we all help woman with breast cancer andcontribute to keeping their world intact.We show this by creating a world that is entirely made up of Pink Ribbon Magazines. Awoman walks through this world. Suddenly this world ceases to exist. Nothing remains.The woman is alone.By buying Pink Ribbon Magazine, the world starts moving again and is built up again. Life goes on.
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