Eurobest

Pink Triangle

SERVICEPLAN FRANCE, Paris / VANGARDIST MAGAZINE / 2018

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Overview

Entries

Credits

OVERVIEW

Background

In a time when LGBTQI communities (Lesbian, Gay, Bisexual, Transgender, Queer, Intersex) can evolve almost everywhere freely, the fact that they face persecution, imprisonment, torture or death in more than 70 countries* around the world is rarely reported by the media (*including; Chechnya, Egypt, India, Indonesia, Jamaica, Malaysia, Sudan, and Uganda).

The Austrian magazine Vangardist decided to denounce the plague of the homophobia which persists in numerous countries, with raising awareness operation of international scale: "The Pink Triangle".

Pink Triangle France is the latest stage in a continuing international campaign to #EndHomophobia with a petition imploring the United Nations to abolish homophobic laws:

https://pinktriangleissue.com

Strategy

We created posters with hard-hitting headlines underlining the little known fact that homosexuality is a crime in 72 countries, some of them just a 3-hours-flight away from us; another is additionally citing a news report about women in Jamaica being subjected to gang rape to ‘cure’ them of being Lesbians.

To reveal our message to the widest public, and not only to passers-by in the street, we had to create a campaign with great organic distribution potential. This is why we chose to deliver a strong message with powerful words.

Execution

To guarantee the impact of the message, we chose a white typography on a black background. We wanted to reveal this brutal reality in as brutal a way.

Down the posters, the public is invited to sign the Pink Triangle Issue petition which appeals to UN Secretary-General António Guterres to add the rights of LGBTQI+ persons to Article 2 of the United Nations “Universal Declaration of Human Rights”.

In Jamaica, women are submitted to collective rapes to cure them to be lesbian :

http://www.marieclaire.co.uk/news/corrective-rape-first-person-6626

Outcome

From the first day of appearance, the campaign and the subject of the homophobia became among the subjects the most relieved in the media. It became quickly a topical subject of debates in the main national media, press, tv and Frenchs radio channels : France Info, planet.fr, Glamour, Le Parisien, La Provence, RTL, Actu.fr, Le Point, Huffingtonpost, Atlantico, Égalité & Concilliation, BFM, CB News, La dépêche, Têtu, Terrafemina, Lamontagne.fr, Ouest-France, Néon, M6 (le 19.45), Sud-Ouest, Le télégramme, Arte (France TV), Pulpe, Le Dauphiné, Komitid...

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