Cannes Lions
SAATCHI & SAATCHI, Sydney / BANKSA / 2016
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Description
Cash back offers are everywhere, and don’t really appeal to youths like they once did. So we decided to make our student cash back offer seem much more exciting and worthy by rebranding ours to the “YOLO stimulus” package. Encouraging students to fund their big South Australian advancing ideas of the future with help from Piping Shrike (and BankSA’s) YOLO stimulus. This spot was voiced by our character, the Piping Shrike along with his sidekick, the voiceover guy (who does the detail)
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