Cannes Lions
McCANN SYDNEY, Sydney / MASTERCARD / 2014
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To demonstrate the speed of MasterCard’s tap and go technology, we created a scenario where a fast exit was particularly handy. We told the story of a little boy obsessed with pirates but nobody to play with - until he meets an older man at the checkout, who just so happens to be wearing an eye patch and using a wooden walking stick. The boy draws his sword but his mother has read the situation well and (thanks to PayPass) manages to exit the supermarket and avoid catastrophe just in time.
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