Cannes Lions
WE ARE SOCIAL, Paris / RENAULT / 2017
Overview
Entries
Credits
Description
Renault Sport wanted to give a chance to Melbourne goers to discover what it felt like to be in the Zone with the mechanics of Renault Sport F1 Team. Virtual Reality appeared like the perfect solution to put players into a collective and immersive experience and actually ending up “In The Zone”. The Pit Stop Challenge Be into the heart of a Formula One pit stop and be part of a team pit crew …Take part of the pitstop challenge
Execution
The whole form-factor of the game was a local co-op social VR game. In a physical area, 4 players were able to cooperate on a virtual Pit Stop Challenge. Each one of them was wearing a HTC Vive VR headset with a MSI VR One (Computer in a backpack) to play the game. A regular session was composed of a setup and in-game tutorial, a first stop then a slow-mo phase when players were changing tires while in The Zone. A whole session took about 5 minutes to complete.The production of 2D and 3D assets, Sound design, Game design and game development took 7 weeks from January 23rd to March 8th. The game can’t be adapted to various situations, such as solo, and multiplayer game up to 4 or even more players but it would require more space.
Outcome
Renault Sport has just rolled out the experience at the first 2 Grand Prix of the season. In March at the Melbourne Grand Prix, more than 400 people experienced the Pitstop Challenge. In April at the Bahrain Grand Prix, 450 people tried the experience. The experience will carry on being rolled out in other Renault exhibitions so as to make the wider public experience “The Zone”.
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