TV commercials featuring three sisters conveyed to a mass audience the idea of using home printers to make personalized New Year's cards, while newspaper and magazine ads suggested easy ways to create New Year's cards with photos.An interactive website showed the same three sisters in the same setting as the TV commercial, but provided more detailed information and explanations than the media ads.Events were sponsored at popular spots around Tokyo where people had their photos taken with digital cameras. Participants were then encouraged to use their photos to experience the fun of making their own New Year's cards.

This promotion generated excellent results in an extremely competitive market, with monthly sales of Canon Pixus printers gaining 2 points for October, and increasing a further 3.1 points during the peak month of November. The promotion received coverage in a broad range of media, including 11 TV programs, 47 newspapers, 12 magazines and 10 websites, resulting in an ad conversion figure of approx. 160 million yen (approx. 1.03 million euros @ ¥155/euro).