Once Foundation and FSC Inserta launch a three-year plan called "Never Give Up" with the objective of helping young people with disabilities to enter the job market.

The film features 12 young people with different disabilities who deliver a message of strength. Their example of self-improvement and determined hope will motivate young people to find a place in professional life.

MOTIVATIONAL: Its based on an emotional discourse targeted not only to young people with disabilities but to society in general. It arrives in a moment were people need messages of encouragement. The campaign is a call to “stand up, move forward, don’t give up, fight”.

CREDIBLE: The characters make the speech their own. They believe in what they are saying, making it their truth. That is what sinks in and reaches people.

ACTIVE: It abandons victimization, the position of need. Young people with disabilities are the spokespersons of this message, because they are the experts in overcoming obstacles and difficulties.

- Hours after its launch, the video was already trending on Twitter.

- It was voted as one of the most popular videos on YouTube.

- Estimated 1.3 million users viewed the campaign on social networks.

- It garnered 37,708 shares and 57,634 likes.

- Mass media impacts reached an estimated audience of 3.8 million.

- In two weeks, over 520 young disabled people signed up at the Job Centre.

- Never Give Up plays a key role in the strategy of ONCE Foundation and the campaign has exceeded all goals and expectations. It is now a three-year on-going project.