Plana Forma (forma-asia.com) is a workout combining dance, yoga and Pilates. The intensity of the workout is legendary. It challenges not just the body, but also the willpower of those who attend each session. They need to be inspired every time.

We decided to combine the visceral intensity of the Plana Forma workout with an artistic approach that suited their interiors. One-of-a-kind artwork, each with an original line, was displayed, in a way that lent a gallery feel to the workout space. Splatters of sweat and intense breathing joined watercolour, ink and vigorous movement to result in a unique typographic solution.

Initial feedback from the client is very positive. A next phase is being planned for the designs, including shirt and workout bag editions.