Cannes Lions

PLANET EARTH TV SHOW

OGILVY & MATHER, New Delhi / DISCOVERY CHANNEL / 2007

Presentation Image

Overview

Entries

Credits

Overview

Execution

To create salience for this series and to do justice to our product offering, we had to rethink beyond traditional advertising media and surprise the viewer when he was least expecting it, and so the Earth Balloon.

A custom-created helium balloon in the city's night sky that, when viewed from ground level, appeared like the earth as viewed from outer space.

Outcome

The nature of the stunt meant that accurate measurement of results was impossible. However,judging from the response in various media and the fact that it became a minor local attraction with people stopping to take photos, we'd say it was an unqualified success.

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