Cannes Lions

PLANTAIN CHEF

MARURI GREY, Guayaquil / TROPICAL FRUIT / 2017

Awards:

6 Shortlisted Cannes Lions
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Case Film
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Overview

Entries

Credits

OVERVIEW

Description

To increase the exports of green plantain we created Plantain Chef.

60 recipes were printed in 4 different languages using vegetable ink over the skin of the plantain.

Each country received the recipes in their native language, surprising consumers at the stores and promoting the rich Ecuadorian cuisine.

Execution

We printed all 60 recipes in 4 different languages.

Shipments were sent to supermarkets in countries like Japan, United States, France and Spain.

Outcome

Since its launch, plantain exports have increased by 10%

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