Cannes Lions
MARURI GREY, Guayaquil / TROPICAL FRUIT / 2017
Awards:
Overview
Entries
Credits
Description
To increase the exports of green plantain we created Plantain Chef.
60 recipes were printed in 4 different languages using vegetable ink over the skin of the plantain.
Each country received the recipes in their native language, surprising consumers at the stores and promoting the rich Ecuadorian cuisine.
Execution
We printed all 60 recipes in 4 different languages.
Shipments were sent to supermarkets in countries like Japan, United States, France and Spain.
Outcome
Since its launch, plantain exports have increased by 10%
Similar Campaigns
6 items