Teens are, well, teens. They feel first and think later. So we needed to speak to them in a way that didn’t feel patronizing. We wanted something simple, human, emotional and with a hint of discovery.

It’s scientifically proven that plants make us more romantic, friendly, social and healthy. And not to mention, they physically become the tools we use to create stories and art. Plants make us happy. Using the iconic red and white Coca-Cola look and feel as a starting point, we played with negative space and optical illusions to create surprising images. Each design communicates how plants bring happiness to our lives and creates a parallel with Coca-Cola’s PET bottle that is made partially from plants.

The campaign has only recently launched in US markets where PlantBottle technology is currently available. The campaign will continue to rollout globally over the course of the next year as more markets adopt this new technology.