Cannes Lions
TBWA\CHIAT\DAY, New York / KRAFT / 2012
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Introducing PLANTERS new Men’s Health® Mix Team – they’re the best of the best of the best of the best of the best. The nuts you want next to you when it hits the fan. In their latest spot for Kraft brand PLANTERS, Being NY brings together the manliest mix of peanuts, almonds and pistachios ever assembled and lets them do what they do best – which is pretty much anything bad ass.
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