Cannes Lions
HORIZON DRAFTFCB, Abu Dhabi / UNION NATIONAL BANK / 2012
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Description
This monthly interest rate of 0.54% offered on the UNB Platinum Card is the lowest monthly interest rate offered on a credit card in the UAE. (At least up until the writing of this explanation.) This campaign is intended to demonstrate how small that rate is, using tiny snippets of programmes you hear in full on the radio.
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