When you’re paranoid about bad breath you find yourself acting self-consciously. Mumbling, trying surreptitiously to smell your own breath, and most commonly; keeping your distance from people you’re talking to.

These ads are an exaggeration of the latter. Ordinary conversations that normally occur in close proximity are instead shouted from a great distance, as if the characters have put hundreds of metres between each other in an effort to avoid embarrassing bad breath.