Cars are #1 on the list of things Japanese boys and girls want when they grow up.

However, the share of electric cars in Japan is less than 1% and due to legal restrictions, autonomous driving is only allowed to be offered on a limited basis. As a result, there are very few opportunities for people to come in contact with electric or autonomous driving cars, and it's perception in value has remained stagnant.

Nissan, the leading company in Japan for electric vehicle and autononous driving technology, hoped to convey their appeal to children who will be the leaders of the future mobility society.

Our mission was to provide children with a brand experience at the Tokyo Motor Show, a festival of future mobility, where they can enjoy learning about the appeal of electric cars and autonomous driving, and to inspire more children to aspire for the future in mobility.

PLAY DO CAR is an educational program that conveys the excitement of the future of mobility.

Through workshops that foster creativity and interactive hands-on devices, children can experience the cars of the future while having fun.

The dream cars the children mold with the Nendo clay is scanned into a 3D model on the spot. The car is then brought to life and transformed into a car and brought to life as a character that drives around autonomously on the giant monitor screen.

The monitor is a touch panel, where children can interactively enjoy and experience the city and the excitement of the mobility of the future first hand.

The target audience were children between the ages of 6 and 12 who visited the Tokyo Motor Show.

We asked them to mold their dream cars out of Nendo (clay) so that everyone can use their imagination and creativity.

We developed a system that scans the dream cars made with clay on the spot. The system automatically equips the scanned body with four tires, so that any shape can become a "car" on the spot.

In addition, the cars are given "eyes" that appear on the monitor as 3D characters that drive freely and in the interactive future city.

Through the touch-panel monitor, visitors can enjoy experiencing the future of mobility by interacting with the city where their own car drives autonomously.

- This program was held for 12 days at the Tokyo Motor Show 2019.

- We developed a system that scans the dream cars made with clay on the spot. The system automatically equips the scanned body with four tires, so that any shape can become a "car" on the spot. In addition, the cars are given "eyes" that appear on the monitor as 3D characters that drive freely and in the interactive future city. Through the touch-panel monitor, visitors can enjoy experiencing the future of mobility by interacting with the city where their own car drives autonomously. In addition, several elementary schools in the area adopted the program as part of their lesson plan, and the entire class visited the motor show venue to participate in the program as part of a field trip.

- The program, which included a workshop on how to make a dream car with nendo clay, was fully booked for the entirety (12 days) of the exhibition.

- During the 12 days of the motor show, 1,285 people participated in the experience.

- In addition to the general public who visited the venue, elementary schools near the venue adopted the event as part of a class field trip.

- Seventy-three percent of the participating children answered that they would like to drive an electric car or an automatic car in the future.

- Web Media Exposure: 41

- Television Exposure: 6

- During the 12 days of the motor show, 1,285 people participated in the experience.

- In addition to the general public who visited the venue, elementary schools near the venue adopted the event as part of a class field trip.

- Seventy-three percent of the participating children answered that they would like to drive an electric car or an automatic car in the future.

- Web Media Exposure: 41

- Television Exposure: 6