Remind parents of just how creative, educational and inspirational Play-Doh is - and that it's a great way to entertain 3–7 year-olds when they're in need of some quiet time. We achieved this with a targeted door drop to households, cleverly incorporating a sample pack designed to trigger positive memories in mums and stimulate a demand from the kids.

65% increase and 47% dollar increase in spend in lower economic areas. 220% increase in more affluent areas.Naturally, the client was delighted and is rolling out into 2005.