Children's Day is a special date for McDonalds, therefore connecting with kids and adults is very important for us. This is a way to show them how especial are they, as an important piece of our business.

This is a way to bring all of us back to a time that will never go out of style :childhood.

This is very simple. You placed the order as usual, but when was time to be charged, the employee surprised you asking to play "rock, scissors, paper" with him in order to get the meal for free. You played and if you won, you did not have to pay for your order.

The surprised faces and smiles that we can watch at the video, speak for themselves. What consumers took with them was a unique and surprising experience , that makes this idea gather strength from just tell others about their experience.