Cannes Lions
GREY ARGENTINA, Buenos Aires / PLAYBOY / 2006
Overview
Entries
Credits
Execution
The parade searches for for a new Playboy magazine cover and the action gives the target the feeling that they have fulfilled their desire to be noticed by Playboy which encourages them to enrol for the parade.
Outcome
During the summer people visited different beaches which made the traditional advertising difficult. For a minimum cost we were able to have 1,500 meeting points on the most important beaches.
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