Cannes Lions

PLAYBOY MAGAZINE

PHILIPP UND KEUNTJE, Hamburg / PLAYBOY / 2007

Awards:

1 Shortlisted Cannes Lions
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Overview

Entries

Credits

OVERVIEW

Execution

Playboy even turns spending money into an erotic act. Of course it's more fun to slip some bills rather than your change under the garter on the Playboy coin tray.

Outcome

The Playboy campaign sometimes turns out to be a creative playground which brings some new media ideas to life. In this case, we invented a so-called "Trailer Coupling promotion" which is merely a tag we attached to some cars trailer couplings we found parked in a supermarket car park. This promotion conveys the new Playboy campaign style, which plays around with the old fashioned Playboy classic and really does not try to be politcally correct.

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