Cannes Lions

PLAYBOY MAGAZINE

NEOGAMA/BBH, Sao Paulo / ABRIL PUBLISHING / 2010

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Overview

Entries

Credits

Overview

Execution

We created a distinct promotional action in which free gifts were distributed. The gifts lookedlike chocolates, but they were actually mini Playboys.

Outcome

At a very low cost, the action had an impact on potential consumers at some of the mostimportant POPs of Latin America's largest city, generating spontaneous media and buzzamong consumers through cellphones and the Internet.

Similar Campaigns

12 items

PLAYBOY

NEOGAMA/BBH, Sao paulo

PLAYBOY

2010, ABRIL PUBLISHING

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