Cannes Lions
NEOGAMA/BBH, Sao Paulo / ABRIL PUBLISHING / 2010
Overview
Entries
Credits
Execution
We created a distinct promotional action in which free gifts were distributed. The gifts lookedlike chocolates, but they were actually mini Playboys.
Outcome
At a very low cost, the action had an impact on potential consumers at some of the mostimportant POPs of Latin America's largest city, generating spontaneous media and buzzamong consumers through cellphones and the Internet.
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