Spikes Asia
TAIYO KIKAKU, Tokyo / SONY / 2016
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This is a kickoff commercial of a 3 year campaign for PS4 to tell their message of what they value as a brand. What’s impossible in the real world can be realized in the game world. You can be someone you want, you can go anywhere you want. You can do anything! We reached out to both game fans and others with this intrinsic message, which can be related to both games and in real life.
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