We came up with an interactive print campaign that recreates the Brazilian Soccer Team’s best moves, allowing fans to watch these moments from any angle they choose. People only have to download the app, choose the play and move around the ad to see the play from any point of view they want. And then share their unique point of view on social networks.

This project is still on a beta phase. We wanted to test people’s response in order to make it better and bigger in the near future. So, as a start, an ad was published in the sports section of Estadão, one of Brazil’s major with 490,000 readers daily. Besides that, we had posters on the subway, which may have reached more than 50,000 people per day, and table tops at restaurants and bars frequented by soccer fans.