Cannes Lions
ZUGARA, Los Angeles / SONY / 2004
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Expanding on the popularity of its predecessor, Ratchet & Clank: Going Commando takes 'blowing up' to a whole new level. Focusing on the game’s weapons and gadgets and the myriad ways to use them, the client hoped to bridge the gap between younger action-game players and the slightly older 14-24 crowd who might look down on such cartoon-like titles. Zugara created the Lab in which to show off every aspect of these weapons and gadgets (and a lot more about the game) with interactive 3D and video elements in a simple but energetic site.
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