Context: PlayStation3 launch. Objectives:- Maintain the image and values of PlayStation3- Round out launch campaign coverage - Recruit through www.thisisling.tv Target audience: techno-enthusiasts, entertainers Approach:- A series of interactive 'happenings,' through banners that engage and amaze- Reflects the mystery surrounding the campaign characters; a preview of the atmosphere of the hotel where they live- Embodies the product’s spirit: proactive, creative, versatile and unpredictable- Sophisticated setting: rich media, sensorial aspects and graphics that match distinctive PS3 characteristics