Cannes Lions
DEUTSCH, Los Angeles / SONY / 2009
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This creative supports the release of the PS3-exclusive first person sci-fi shooter game Resistence 2. The game's storyline revolves around an invasion of America by the mysterious Chimera aliens. With Resistance 2, the power of the PS3 is in full display. The game is an epic-scaled battle against a massive and relentless enemy.An integrated TV, print/outdoor and online campaign was developed to support the idea that at the brink of extinction, you are never more alive.
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