As part of the product launch, we created flyers that were distributed behind car windscreen wipers. The flyers were placed to look like notes left behind by private persons who had shortly borrowed the car whilst the car owner was at the cinema, shopping, or perhaps in a club.

The notes were made to look like scrap paper and written as if the person who had borrowed the car had been in a mad, frenzied rush. Was your car used an accessory in crime? No, it looks like it saved somebody’s life. The flyers were distributed in car parks of 'hotspot' places such as cinemas, clubs, gyms in all big German cities (Berlin, Munich etc.). The flyers displayed, as a kind of signature, the web address of 'The Getaway' microsite.

The media idea was developed by the agency team.

More than 50,000 games sold within four weeks. After four weeks of sales it was still in second place in the sales rankings for video games. Hits on 'The Getaway' microsite increased by over 900% after the start of the campaign.