Johnson’s has always encouraged active play because it fosters kids’ social and physical development. They even created Active Kids, a line of bath and powder products that promise long-lasting freshness, so kids can play longer outdoors.

However, Manila is not play-friendly. We don’t have enough playgrounds, and children are often left with no choice but to play on the streets. While kids in the past have grown up safely playing on the streets, it is now a hazard due to GPS apps diverting millions of cars to side streets where children play. The sudden influx of traffic and the lack of proper street signs have resulted in over 35,000 Filipino children becoming victims of road accidents every year.

Manila’s sidestreets are not prepared for the volume of traffic being redirected towards it by GPS apps. Slow down signs and alerts have not been placed to warn cars that children are playing on the streets. So Playstreet Safety Murals are interactive 3D street art that serve as massive slow down signs. When viewed from the driver’s seat, the monster murals create the illusion of real monsters popping out from the street asking cars to SLOW DOWN. These were designed based on monsters created for the campaign’s online component—Play Street Google Street View. Here users could navigate through all the playstreets in Manila, each one guarded by a monster inspired by a child’s drawing.

We designed the Street View Monsters to appeal to both adults and kids. That’s why we created 12 unique monsters that were inspired by kids’ drawings. These monsters were then added to play streets on Google Maps. On Google Street View, users could interact with the monsters with a 360° view of the street. The interactive Google Map was also designed to serve as a guide for GPS app makers, local officials, and drivers—to take action and be more aware of where children may be playing.

The Street View Monsters were also used in various content to further educate people on the need for safer streets to play on. We further brought them to life by painting 3D safety murals of monsters, on actual streets, to slow cars down. To view the Street View Monsters, visit www.playstreet.ph