Cannes Lions
McCANN WORLDGROUP INDIA, Mumbai / LASKY HERBAL / 2013
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Pleasure Plus condoms wanted to highlight its range of condoms with climax control lubricant that help men last longer in bed. The insight came from various mind control techniques men use to delay ejaculation. From puss squirting herpes to celebrities talking to a chair, men can think of a lot of things to last longer in bed. A lot of things except sex itself.
We wanted to say that Pleasure Plus is a better way to last longer in bed. The proposition; Men should think only of sex while having sex.