Cannes Lions

PLUS SIZE FASHION

DDB CANADA/TORONTO, Toronto / PENNINGTONS / 2012

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Overview

Entries

Credits

Overview

Execution

We surprised customers with a shopping experience unlike any other - The Penningtons Magic Mirror. When shoppers checked themselves out in the store mirror, they were more than surprised to see two firemen in their reflection, triggered by motion-censored, augmented, mirror technology. The hunky firemen flirted with shoppers and let them know just how good they looked. Customers could instantly share their recorded experience via Twitter, Facebook through YouTube.

Outcome

The magic mirror was an immediate hit with our customers and the results quickly followed: 13% increase in-store revenue since mirror launch.

225m media impressions#1 Plus Size Video on YouTube

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