PARTNERING WITH 28 TV STATIONS NATIONWIDE

Despite its size, Japan’s weather varies drastically depending on the region. We therefore created different TV commercials for 28 areas, each featuring local stars.

Synergetic effect was also created through synergy between new media such as the internet.

600M BOTTLES SOLD

The campaign instigated spontaneous communication between consumers through social media, contributing to a 10.4% increase in the product’s sales compared to the previous year. It also succeeded in popularizing heat stroke prevention.