Tippex , European leader in correction products, wanted to promote its whiteout pocket mouse online during the back to school period. We created an interactive campaign drawing viewers into a choose-your-own-story-style video journey. The effort broke down the boundaries of Youtube for the first time, utilizing the whole screen to exemplify the use of its whiteout product.The tippexperience started with a Youtube video "a hunter shoots a bear" featuring a hunter in the woods and suddenly facing a bear. At the end of the video the viewer decides whether the hunter should shoot or not.

Whatever the choice is, the hunter grabs the Tipp-Ex Pocket Mouse from the banner next to the video, whites out the word "shoots" and for the first time on Youtube, invites viewers to choose the end of the story by writing their own verbs directly in the title of the video.

An interactive Youtube rich media campaign.The tippexperience starts with a Youtube video. A hunter suddenly faces a bear in the woods. Should he shoot? Viewers must decide. Whatever the choice is, the hunter reaches out of the Youtube video and grabs the Tipp-Ex Pocket Mouse from the banner on the side. He whites out the word « shoots » and for the 1st time ever on Youtube, invites viewers to choose the end of the story by writing their own verbs directly in the title.Anything you type gets a video response. You get to write and rewrite and possibilities are infinite.A ground breaking use of Youtube, added to an infinite online interaction and the challenge to find all the verbs created the Tippexperience.

In 100 days the Tippex Youtube channel received more than 35,5 million views.Average brand exposure was 5 minutesThe tippexperience hit 217 countries around the worldThe ad was shared 380 000 times on social media with a virality rate of 500%RESULTS TO DATE46 million viewsShares, likes and comments on Facebook : +1MTweets : 220 00060 000 online articlesInternational TV coverage Tipp-ex sales : +30% vs 2009 between 2nd September and 15th October 2010 (Europe / volumes)On the European market, the purchasing intention has doubled during the campaign, according to the Ipsos test.