Spikes Asia

POEMS FROM THE WOMB - LITTLE BABY BONNET

OGILVY & MATHER SINGAPORE, Singapore / THE LIFE FOUNDATION / MINISTRY OF INFO AND BROADCASTING, GOV OF INDIA / 2016

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“Poems from the Womb” gives voice to the unborn innocent baby girl who imagines what she would say to her mummy once she is born.

The poems start with a hopeful outlook, but take a chilling turn when you realize that this child will never have the life she’s dreaming of. It’s a poignant reminder that all her love, hopes and dreams will never come to pass, because she will never see the world, life, nor her mother’s face.

The 4 radio spots direct the listener to a mobile site called ‘Poems from the Womb’. On the site, you can view the poems in the form of an illustrated children’s book and share them through social networking services including Whatsapp and Weibo.

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