We were able to develop a novel idea which, for the first time in Chile, modified usual conditions in Santiago’s Subway and installed in the stations scent dispensers which allowed people to appreciate in a REAL and big way, the main characteristic of the Poett floor cleaner: a scent of recently laundered clothes, a fact which would have been very difficult to convey via other means.We were able to join forces with different suppliers to carry out this project successfully.