Cannes Lions

Pointlism

ALMAPBBDO, Sao Paulo / BAYER / 2016

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Aspirin is a well-known headache remedy. But CafiAspirina, the pill for stronger headaches, isn’t as well known. The intention is to use acquired knowledge about aspirin to help publicize the benefits of CafiAspirina.

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McCANN HEALTH, London

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2021, JANSSEN PHARMACEUTICAL

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