Cannes Lions
ICONOCLAST, Culver City / POKEMON / 2016
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This spot follows the destiny of six trainers who are diverse in age, gender, ethnicity and status. Each of them is evolving in a setting that varies from urban to global and from big to small.
As the film goes, each trainer is inspiring the next one to dream bigger and become the one he or she really wants to be. All of them go toward their destiny, saying to themselves "I can do that".
Even outside the game, we are able to see the pride of being a trainer, which is a key part of a player identity. Finally, at the end of the film, the last trainer is ready, more than ever, to fight The Pokémons in the stadium.
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