Cannes Lions

POLIGRIP

GREY GROUP MÈXICO, Mexico City / GLAXO SMITH-KLINE / 2014

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Description

We see an old man at home doing his daily routine. Suddenly, he realizes that there is a camera watching him. Confidently he starts doing beatbox with his mouth.

When he finishes, he smiles satisfied with himself and goes on with his normal life.

Ultra confidence. Ultra Adhesive. Poligrip: denture fixative cream.

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