To relaunch Polo in France, the mythic mint with a hole, 20 years after it disappeared from the market. On top of an off- and online campaign with multi-executions, we wrote a radio campaign that celebrates the uniqueness of Polo: its hole. And use nonsense comedy as the brand voice.

Coming as a support to an off and online campaign, we created a limited serie of branded pieces of design that we offered both to retailers who best supported the relaunch and to bloggers - Bladeless “Dyson“ fans redesigned to look like POLO’s.A very unique and spectacular way to tell POLO’s hole core benefit: freshness.

The operation was just aired few days before the inscription to Cannes Lions.Unfortunately we don't have any results to share yet...