Cannes Lions

POLYSTERYNE DUCATO CARGO

LEO BURNETT TAILOR MADE, Sao Paulo / FIAT GROUP / 2014

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Case Film
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Overview

Entries

Credits

Overview

Execution

As a new business-to-business communication medium, through intermediaries that have direct contact with our target audience.

The agreement with large companies that literally delivered the Ducato brand to the doorstep of our target audience gave further emphasis to our message.

Outcome

• We have reached hundreds of consumers, 20% of them made inquiries at dealerships. And we created a communication channel that can be used to reach many more consumers.

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