Cannes Lions
LEO BURNETT TAILOR MADE, Sao Paulo / FIAT GROUP / 2014
Overview
Entries
Credits
Execution
As a new business-to-business communication medium, through intermediaries that have direct contact with our target audience.
The agreement with large companies that literally delivered the Ducato brand to the doorstep of our target audience gave further emphasis to our message.
Outcome
• We have reached hundreds of consumers, 20% of them made inquiries at dealerships. And we created a communication channel that can be used to reach many more consumers.
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