Cannes Lions
MacLAREN McCANN DIRECT & INTERACTIVE, Toronto / GENERAL MOTORS / 2005
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The new Pontiac G6 is built for those who expect power, style and performance from their vehicles. And what better way to demonstrate this, than to show it. So, that's exactly what we did. To introduce the public to this new vehicle, we placed the top key features, a glossy photo gallery and live running footage, directly into a rich media banner. Consumers could "unleash the power" of the new G6 by exploring these sections, without leaving the banner. The benefits of G6 were clear to see and the banner created a strong sense of action and brand excitement.
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