The Pontiac Wave is a little car with a big personality. Our challenge was to demonstrate Wave's zippy, fun-to-drive character in an equally fun-loving banner campaign. So rather than listing standard vehicle features, we created a series of banners that allowed people to actually play with the Wave. Whether it was up or down, or round and round, lively motion was used to build brand awareness, inviting users to learn more about this feisty new car. The result? Wave's playfulness was instantly demonstrated. And, based on the response rate, our users were captivated by the interactive appeal of the banner.