A Pop Tart can’t quite figure out why he has a goat stuck to his rear end.

Kids love novelty, so a lot of different executions were developed. It started with TV, first 'Popartica' then 'Kangaroo'. This was followed by print. A multi-page gatefold mimicked the TV spots with the Pop Tart curtain revealing different single page ads inside. "The Scream" TV spot came next. Clothes were then designed and given away, including a t-shirt that talks/sings when you touch it. The foils inside the package were redesigned with different cartoons, much like the print. Online ads were also developed leading kids to the Pop Tarts site for fun and games.