Pop-Tarts offers a range of dessert and ice cream flavors that are delicious when enjoyed frozen. The problem is, few people know it. To spread the word in the Chicago area (and working on a shoestring budget), a 10-foot, 2.5 ton ice sculpture shaped like an ice cream cone and filled with frozen Pop-Tarts was dropped smack-dab in the middle of the city's busiest weekend street fair.