Eurobest
KOLLE REBBE, Hamburg / ROSENTHAL / 2016
Overview
Entries
Credits
Background
Rosenthal, Germany’s leading manufacturer of handmade porcelain, has stood for tradition and innovation for over 130 years. With the aim of attracting both porcelain aficionados and a modern, tech-savvy generation, we developed an innovative product that combines traditional craftsmanship with technological progress.
Execution
PorceLAN works like a conventional modem router with the technology concealed in a flower vase made of premium porcelain. Therefor we constructed PorceLAN in a multistage firing process. The body comprises two elements that are elegantly joined by a seamless magnetic lock. While the top part of the vase can be removed and is reserved for flowers, the bottom part conceals the technical equipment so it is completely out of view. No plastic, no flickering and flashing – nothing like a conventional router. The only clue to the technology within is the unusual shape of the vase, which is inspired by the well-known symbol for wifi.
PorceLAN was made in a 31,1 cm tall table vase and a 55 cm tall floor vase.
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