Investec Asset Management, the asset management division of Investec Bank, prides itself on seeking out new investment opportunities for its clients. To highlight this, we created a viral video (flighting both as viral video and though a microsite (http://www.thepororoca.com/), using the Pororoca tidal bore as our creative narrative. The Pororoca is a freshwater wave generated in the Amazon River, when conditions are just right. This rare event, is a perfect opportunity for surfers to experience something extraordinary - and an ideal opportunity to underline Investec Asset Management’s unique approach to business.