Cannes Lions

PORSCHE

BASSIER BERGMANN & KINDLER, Hamburg / DR ING PORSCHE / 2006

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The new Porsche Corporate Site.The new www.porsche.com is the realisation of a globally uniform Porsche web presence, which simultaneously meets the specific requirements of the European, North American and other markets. The navigation concept (channel navigation) is designed to meet the highest usability demands for both small and very large content quantities while reducing the complexity of navigation.

By selecting a navigation option on the start page, the user launches into a navigation channel. This means that navigation contents from other channels are offered only on a context-related basis. The advantage: Information irrelevant to the user is not shown.

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