To promote the newly-opened Porsche Experience Center at Le Mans,

we didn’t follow luxury car conventions and create a flashy video of supercars being put through their paces.

Instead we targeted a younger, broader range of drivers by bringing to life a very different kind Porsche driving experience…

By seeding the video as a Trueview advert against relevant content, we started to raise awareness of the video on Youtube – and at an incredibly low cost – and this was just the start. We also started to monitor the behaviour of Facebook, where the video had, after a small paid push, started to take on a life of its own – achieving a reach that represents a fifth of the French male population, our primary target.