Cannes Lions
IRIS WORLDWIDE, New York / FIAT GROUP / 2016
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'Portraits’ takes a look inside Jeep’s soul to recognize those who have truly built the brand over the last 75 years, its drivers, telling the extraordinary stories of the people who have lived these unbelievable lives along side Jeep.
Jeep’s 75th anniversary is an incredible milestone for an incredible brand that calls for something that breaks the confines of broadcast TV and category clichés.
The original script was written to reveal the intimate details of the extraordinary, almost unbelievable, life story of Jeep from a living, breathing human perspective. Exposing raw emotion and vulnerability that allows viewers to connect with the brand in a very real and powerful way.
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