Cannes Lions

PORTRAITS AGAINST OBLIVION

LOWE GINKGO, Montevideo / AMNESTY INTERNATIONAL / 2014

Awards:

1 Shortlisted Cannes Lions
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Overview

Entries

Credits

OVERVIEW

Execution

It was important to get attention in a different way. As Amnesty work is about Human Rights Issues we needed to show the need to continue struggling against the forgetfulness of time with a portrait that veils immediately after being opened, inviting them to fight for missing people and accessing the Amnesty report.

Outcome

Senators and deputies read the report on advance, and recently, the government publicly agreed to consider 5 key points suggested by Amnesty International. One of the most important victories about the ongoing fight for truth in many years.

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