Cannes Lions
LOWE GINKGO, Montevideo / AMNESTY INTERNATIONAL / 2014
Awards:
Overview
Entries
Credits
Execution
It was important to get attention in a different way. As Amnesty work is about Human Rights Issues we needed to show the need to continue struggling against the forgetfulness of time with a portrait that veils immediately after being opened, inviting them to fight for missing people and accessing the Amnesty report.
Outcome
Senators and deputies read the report on advance, and recently, the government publicly agreed to consider 5 key points suggested by Amnesty International. One of the most important victories about the ongoing fight for truth in many years.
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