The idea was to organise a mystery (role playing) dinner involving a murder, where the murderer would be unmasked during the event. Clues appeared as the evening progressed and everyone had to investigate the details, as any of the participants could be the killer. The action was accompanied by professional actors who guided the participants through the story. To prepare our target audience for what was going to happen, we designed an invitation with a headline in print so small that they needed the attached magnifying glass to read it.

Everyone who was invited came to the event and inevitably had personal contact with senior managers playing the game.The internal results were so good and clear that CTT have already asked us for a second event in May, before summer vacations.